4 Social Media Marketing Tips for Success

Below are 4 simple tips that can help you go from “how” to use Social Media for Marketing to “I am” using social media for marketing.


Create a media calendar (you’d do this in offline world so try it in the digital world). You might find that planning ahead makes your life easier.

  1. Create a media calendar (you’d do this in offline world so try it in the digital world). You might find that planning ahead makes your life easier.
  2. Leverage social timing and automation for your posts (BufferApp is awesome tools that you can use to figure out when people are paying attention to you and they can automate point number 1). Trust me, there are many more powerful tools you can use, as well.
  3. Most of all, measure engagement, velocity and proximity. You can post to death, but if it’s all crap and you’re not evaluating both the qualitative and quantitative results of you posts, segments, audiences and your connections reactions then don’t bother playing in the social media sandbox.
  4. If anyone thinks that social media, let alone digital media doesn’t drive results and lends to the bottom line, then wake up and look at the world you live in. I bet you anything that you’re reading this post on your iPhone, iPad, Android device, etc.
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